About Us

More Than Apparel. A Quiet Confession.

Hi, I’m Dave — founder of The Lutheran Store — and I’m glad you’re here.
 
This store began with a simple idea: that our faith doesn’t just live in sermons and Sunday mornings. It lives in the everyday — in the coffee shared after church, the hymns we know by heart, the potlucks, the volunteer sign-up sheets, and the comfort of a pew that’s “always been ours.” Being Lutheran isn’t flashy — and that’s the beauty of it. It’s steady, meaningful, and rooted in God’s unchanging grace.

The Lutheran Store was created to reflect that kind of faith. Every shirt, mug, and gift is designed to be an encouraging reminder of what we believe and the community we share — quiet, joyful, and grounded in the Gospel. Whether you’re a lifelong Lutheran, a pastor’s kid, or someone who just loves a solid potluck, our hope is that you’ll find something here that feels familiar — like the sound of a well-worn hymnal or the comfort of a liturgy that never changes. 

This isn’t just a shop — it’s a small way to express something bigger: the faith we carry, the traditions we treasure, and the grace that holds us all together. 

Thanks for stopping by. We hope what you find here helps you wear your faith simply, joyfully, and with just a hint of Lutheran style. 
With gratitude,

 Dave
Founder, Wisconsin Wear & Gifts